Ainsley’s Fantastic Flavours

Pushed was commissioned to create the logo resolve for Ainsley’s Fantastic Flavours by Rock Oyster Media. It features a bright live action shot of simmering veggies with delicious eggs and fresh herbs, which are sure to leave the viewers’ mouths watering as the animated logo appears in the foreground. The rotating globe behind the title quickly communicates to viewers that the following program will feature foods from across the world, and the entire clip successfully sets the stage for the episode to follow. With fewer than ten seconds to introduce the title of the show, Pushed was able to create an impactful, visually interesting logo resolve that is both informative and engaging while successfully setting the stage for each new episode in the series.

In each episode, Ainsley is joined in the kitchen by a celebrity guest, while he sends out fellow chefs across the UK to find new flavours to inspire their own cooking. With ten weekly episodes, there’s plenty to be inspired by. The opening episode ran with the theme of Spices and saw Dr Ranj join Ainsley in making butter chicken with turmeric rice. Subsequent weeks saw themes of Cheesy, Fruity, Sweet, and more. This logo resolve focuses on harnessing the best flavours available by cooking beautiful, inspiring dishes, and viewers tuning into the show are sure to have their mouths watering by the end of each episode.