Rowe IT – Digital UPLIFT

Rowe IT are sponsoring TECwomen with the coding session of this innovative programme and so wanted a visual way to advertise this exciting opportunity. The result is this 2D animation, which was created by Pushed to advertise the course and its tagline “run by women, for women,” getting the attention of the target audience in just a few short seconds. The colour scheme and simple, line-drawn style are characteristic representations of the Rowe IT brand and also complement previous animations created for the company. Pushed was able to ensure they kept the same style that is used across all of Rowe IT’s platforms and products while still advertising the programme. The result is a cohesive collection of short promotional animations that are each unique, while also working together to collectively reinforce the online persona of Rowe IT as a brand. These short animations can be used and re-used widely across social media platforms, websites, and as part of digital marketing strategies, highlighting the message of Rowe IT and making the marketing instantly recognisable.