Rowe IT – Christmas animation

Rowe IT has worked with Pushed to complete multiple animated videos that have worked to develop distinct elements of branding and a house style that is reinforced across their social media and website elements, carving out a distinct identity for the company. This style, which includes a simple colour palette, often emphasises blue backgrounds with white line drawings, makes their brand instantly recognisable. In this animation, the company uses the holidays as an opportunity to introduce their new brand icon, the ROWE-bot, who was created in the 2D animated style that appears throughout Rowe IT’s online presence and branded content. The collaboration with Pushed has allowed Rowe IT to incorporate a dynamic tool into their marketing and branding across social media and their website, as evidenced by the fresh and engaging addition in the form of the Rowe-bot.