SW Lakes Trust

Sound View Media collaborated with Pushed to produce an engaging promotional video that celebrates the diverse recreational opportunities available with South West Lakes Trust across Cornwall, Devon, and Somerset. Pushed worked with Sound View Media to devise the concept and ideas for the commercial producing the storyboards for the final sequence.  Sound View Media then filmed and edited a visually compelling commercial before transitioning the project to Pushed. Pushed completed the animation, logo refinement, legal clearances, and media buying for ITV and ITVX. This collaboration resulted in a thirty-second TV advertisement that not only showcases the natural beauty of the lakes but also encourages viewers of all ages and abilities to explore and embrace the outdoors. From kayaking and stand-up paddleboarding to fishing, camping, and hydrofoil adventures, each scene is designed to appeal to different interests within the community. Animated enhancements throughout the advertisement add a dynamic and eye-catching element, ensuring that the message resonates effectively with the audience.

This promotional campaign exemplifies South West Lakes Trust’s commitment to showcasing the natural beauty and recreational diversity of their lakes. Through partnerships with media and creative agencies like Sound View Media and Pushed, South West Lakes Trust continues to inspire and educate the community about the importance of sustainable environmental practices and the joy of outdoor recreation.