Unwind with ITV

Commissioned by Rock Oyster Media, we were proud to create animations for Unwind with ITV, a late-night program dedicated to helping viewers relax and find restful sleep. This project focused on crafting a breathing landscape, using moody twilight and serene colour palettes to evoke calm and stillness during the early hours. Part of ITV’s “Britain Get Talking” mental health initiative, the program aims to support those struggling to unwind or drop off to sleep.

Our team at Pushed brought this vision to life by blending uplifting visuals with tranquil movements, crafting an atmosphere of relaxation and mindfulness. Animation is a powerful tool for storytelling and emotional connection, and this project showcases how thoughtful design can create a meaningful impact. Unwind with ITV isn’t just about visuals—it’s about providing a moment of peace for everyone who needs it.