City College Plymouth

This 2D animation was created using Adobe illustrator, Premier Pro and After Effects and utilises blue aliens as the main characters in order to reflect the idea that anyone can access the classes that are being promoted regardless of age, life stage, or prior knowledge, as well as to avoid falling into negative stereotypes. Although the characters and content are intentionally humorous, cheery, and light-hearted, the Pushed team worked with City College Plymouth to carefully choose every element in order to create a promotion that was both entertaining and effective. With just over a minute to portray the main facts, they needed to not only capture the audience’s attention but also leave them feeling empowered enough to take action and take advantage of the courses offered in the coming new year. To accomplish this task, the narrative is delivered in a lyrical poem which keeps the audiences’ attention as the point is danced around before being brought home with the reveal of both the paid and free courses that are being released in January 2023.  

City College Plymouth is the UK and South West’s top performing College and offers a range of courses designed to fit around current workloads and home life. They offer education opportunities to anyone post 16. Whether this is via professional and vocational courses or by partnering employers offering apprenticeships in a range of business sectors, access to foundation degrees and higher level qualifications. Although many people might already be familiar with the institution, this promotion emphasises the fact that education is for anyone looking to change careers, start their education journey, or just learn some new skills—thereby making the courses more accessible.