Champion Groundworks

Champion Groundworks commissioned Pushed to create a promotional video that stood out from typical promotional material within the construction industry. They wanted to create an advert that attracted the younger generation to the field of construction by highlighting the career progressions available as well as the variety of introductory starting positions and the benefits of joining a company that cares about your wellbeing.

The result was this dynamic, live action, one shot style promo that required careful thought and a couple of months of preparation and planning to ensure that health and safety requirements were met due to the complex nature of filming live footage on-site using active construction equipment. Individuals appear, disappear, and re-emerge as other individuals throughout the shot, providing an interesting way to showcase the variety of opportunities available through Champion Groundworks while still being able to provide the one-shot style that makes this advertisement so unique.