Jeremy Pang’s Asian Kitchen

Rock Oyster Media commissioned Pushed to create the logo design and internal graphics for Jeremy Pang’s Asian Kitchen, a cooking show that was featured on ITV throughout the summer of 2022. Using a combination of bright colours and fun graphics, this engaging resolve creates a playful introduction to the series and emphasises the Asian roots that set it apart from other cooking shows that were shown on ITV at the time. When it comes to the creation of such a short clip, the team at Pushed has to choose every element with immense care to ensure maximum impact—and this resolve showcases that fact well. The white background of the plate allows the title to pop even while surrounded by bright colours and the jaunty hallmark veggies of Asian cuisine. The background and title itself both feature the flavourful and mouth-watering fresh ingredients that are the stars of each episode in the series. The combination of bright colours and eye-catching graphics come together perfectly to engage the viewer and set the stage for a fun and playful introduction to each episode.