Rowe IT – Skills for Life

Short social media animation highlighting that Rowe IT recognise fully rounded learning that can come from academia and business working together. Skills change and develop as individuals grow and Rowe IT have created a Skills for Life Learning Pathway ensuring their team gain knowledge and skills leading to a more rewarding career and personal life.

When creating animated content for clients, it is important to the Pushed team that our animations not only align with the brand and themes of our clients but reinforce them by using carefully chosen visuals and stylistic decisions. The components of this 2D animation are such an example, as their clean line drawings and overall illustrative style complement the distinctive brand identity which has already been well-established by Rowe IT, making the promotional video instantly recognisable by audiences. Produced using Adobe After Effects and Premier Pro, this animation is designed as an initial introduction to this degree apprenticeship. Focusing on the important skills needed for both life and business, the minimalistic yet aesthetic animation captures the audience, letting them know the basics surrounding the internships and drawing them in, covering each of the eight main ideas in a simple, visually pleasing manner that is easy to follow and comprehend.