Adidas -Speed Promo

Commissioned by Sponge, we produced a 2D animation for Adidas that simplifies their speed model of delivery, turning an intricate strategy into a clear and visually engaging story. Animation is a powerful tool for breaking down complex business processes, making them accessible to a broad audience. This animation showcases how Adidas enhances profitability, improves consumer satisfaction, and reduces surplus inventory through their latest approach.

The speed model of delivery transforms Adidas from a supply-driven system to a demand-led approach, setting new industry standards. With rapid replenishment in under 60 days and creation-to-shelf timescales of under eight months, Adidas can respond quickly to consumer demand, ensuring that the right product is in the right place at the right time. At Pushed, we’re experts at turning complex ideas into compelling, memorable animations that help brands connect and grow.