EHRC – Equality Act

This explainer video was created as a way to convey the rights and protections granted to individuals through the Equality Act and serves as a way for the EHRC to describe the particulars of the act in an engaging way. Explainer videos that focus on describing legal information can occasionally be difficult for audiences to engage with due to the nature of the content. Pushed effectively counteracted this with upbeat music, lively animations and bright, unified colours throughout. The information being conveyed is important, so graphic design details were kept minimal while still allowing them to tie the content together in an engaging way. The key facts were broken down visually so as to be more easily digestible, and a cohesive pattern of animation allowed it to all tie together from start to finish. Simple, easy to understand definitions combined with where to go for further resources or advice kept the content light, helpful, and engaging throughout.