Fairway Furniture Autumn Sale TV Commercial

During the challenging times of the COVID-19 pandemic, Fairway Furniture understood the importance of maintaining their marketing efforts to continue to grow their business, even amidst uncertainty. Consequently, this animation was exclusively animated, foregoing the live-action elements common to previous Fairway Furniture advertisements in compliance with pandemic restrictions. Pushed took the reins in creating this animation according to the provided brief and house style of the client, ensuring it seamlessly integrated with Fairway Furniture’s established digital presence and brand identity.

Although live-action footage is typically employed in Fairway Furniture’s ads to evoke a sense of realism and immersion, allowing potential customers to picture themselves on the furniture, animation stepped in admirably, infusing the campaign with excitement and joy despite the limitations of filming during the pandemic. Furthermore, the adaptability of animation proved invaluable, offering a versatile and cost-effective solution as the content could be easily reworked for future seasonal sales campaigns. Whether facing uncertain circumstances or striving to achieve specific marketing objectives, animation emerges as a powerful tool in enhancing digital marketing strategies and driving business growth.