The Primrose Foundation – LOVE Campaign

Brought to life by the incredible voices of the legendary duo Dawn French and Jennifer Saunders, this heartfelt animation highlights the importance of knowing your body and taking care of yourself.

Discover the Primrose Foundation’s LOVE Campaign in this powerful 2D animation created by Pushed, spreading awareness about the importance of early detection in the fight against breast cancer. This campaign encourages women to take proactive steps to safeguard their health, using the acronym LOVE to highlight:

L – Look out for changes such as lumps, bumps, or dimpling.
O – Observe your breast tissue regularly for anything unusual.
V – Voice concerns to a doctor promptly—they’re there to help.
E – Echo this vital message by sharing it with friends, family, and on social media.

Early detection saves lives, and this campaign reminds us all to prioritise regular self-checks and act quickly if anything feels different.  Together, let’s embrace self-care, spread awareness, and share the LOVE.