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World Gold Day

This World Gold Day, we’re celebrating gold’s remarkable role in shaping the world with an animation that sees our planet being covered in liquid gold. Gold is more than just a precious metal; it’s a symbol of connection, resilience, and cultural heritage. Its contributions span centuries, influencing art, jewellery, economies, and even traditions that continue to thrive today. World Gold Day is a chance to reflect on this legacy and to acknowledge the impact that gold has brought to our lives.

At Pushed, we wanted to capture the golden glow of this celebration through animation, a medium that can bring such powerful stories to life. Animation allows us to highlight not just the beauty of gold, but its significance as a symbol of brilliance and endurance. Whether you wear it, trade it, or treasure it, gold’s legacy is one of unity and inspiration. Join us in celebrating World Gold Day as we shine brighter together—no treasure map needed to find this treasure!

Client - Pushed
Producer - Dave Meadows
Animator - Joe de Noronha